Please provide a brief background and mission statement
on the company.

What are the basic goals of this project?
(Eg. branding/identity reinforcement, improved access to
information, directs sales, corporate communication, etc.)

Do you have a web site map plan?
If so can you outline the structure below and approx how many
pages you think the site might be?
eg- Home About Us Our Services Contcat Us approx 25 pages

What are your schedule requirements?
When is the cut off date for project completion?

Is there an acceptable budget ranging, depending on the level
and comprehensiveness of services provided?
(only answer if appropriate)

Will the web site reinforce an existing branding or
marketing strategy?
Also are there any identity/branding assets
(logos, other artwork, and fonts) or issues.
If you require a logo and/or stationary please note below.

What main demographic is the site going to attract?

Where will content come? Will it be new, reproposed, or both?
How often will you add new content? Who will update the content?

The Field Trip

This part of the profile is very important. The more work you
put into it, the more your project will benefit. Find the three
highest quality sites on the Web that relate to your project
in the following categories.

Consider these points when making a decision.

• Appeal to same target group of customers
• Colors, look-and-feel, user interface, layout
• Size of site
• Your competitors' sites
• Quality of content
• Quality of graphics
• Functionality (things sites do for people)
• Overall favorite sites (for whatever reasons)

Site 1.

Site 2.

Site 3.