Liked

Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media have become the new “tool” for effective business marketing and sales.

mobile technology

Mobile technology is a collective term used to describe the various types of cellular communication technology. Mobile CDMA technology has evolved quite rapidly over the past few years. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, and Instant Messenger client, and a hand-held video gaming system. The future of computer technology rests in mobile/wireless computing.

iPad

The touchscreen is a 25 cm (9.7 in) liquid crystal display (1024 × 768 pixels, 132 ppi, XGA) with fingerprint–resistant and scratch-resistant glass. The display responds to two other sensors: an ambient light sensor to adjust screen brightness and a 3-axis accelerometer to sense iPad orientation and switch between portrait and landscape modes. Unlike the iPhone and iPod touch built-in applications, which work in three orientations (portrait, landscape-left and landscape-right), the iPad built-in applications support screen rotation in all four orientations (the three aforementioned ones along with upside-down), meaning that the device has no intrinsic “native” orientation; only the position of the home button changes.

iPhone

The touchscreen is a 9 cm (3.5 in) liquid crystal display (320×480 px at 6.3 px/mm, 160 ppi, HVGA) with scratch-resistant glass, and 18-bit color (rendering 262,144 colors). The touch and gesture features of the iPhone are based on technology originally developed by FingerWorks. The display responds to three sensors. A proximity sensor deactivates the display and touchscreen when the device is brought near the face during a call. This is done to save battery power and to prevent inadvertent inputs from the user’s face and ears. An ambient light sensor adjusts the display brightness which in turn saves battery power. A 3-axis accelerometer senses the orientation of the phone and changes the screen accordingly, allowing the user to easily switch between portrait and landscape mode.

applications

wmv iphone player The first fully fledged .wmv application that allows windows media format files to be played on your iphone and ipad. Browse your favourite websites using the app’s fully functional web browser – if the website contains video files, click on the video you want to watch – and if the video file is in wmv format the app will download and play it through the iPhone’s media player – its that simple! “Artichoke Web Design produced, without being bias, the best iPhone website i’ve ever come across – i wont be surprised if the site becomes a top 10 best iPhone app websites ever designed! Artichoke Web Design designed the app’s button, logo and website all within a short time frame. I would highly recommend Artichoke Web Design.” Malcolm Flynn visit site »

open source wordpress is the one

A content management system (CMS) is the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to:

Allow for a large number of people to contribute to and share stored data
Control access to data, based on user roles. User roles define what information each user can view or edit
Aid in easy storage and retrieval of data
Reduce repetitive duplicate input
Improve the ease of report writing
Improve communication between users

In a CMS, data can be defined as nearly anything – documents, movies, pictures, phone numbers, scientific data, etc. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation.

web words that work

Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media).

Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader.

Copywriting can appear in web page content, direct mail pieces, taglines, jingle lyrics, , online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.

Content writing on websites is also referred to as copywriting, and may include among its objectives the achievement of higher rankings in search engines. Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.

the case for an online presence

A web strategy is a long term strategic business plan indicating how to create and develop a company’s online presence adhering to the business development strategy. Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results. E.g. if the business is only starting to tap into the online space, then the web strategy programme will outline how the business should position itself online, what online media it should use to spread its message, how should it communicate with the customers, what services and products should it provide online, what the supporting infrastructure for the online operation should be in place.

capture it the studio or your place

Photography is the process, activity and art of creating still or moving pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or an electronic sensor.

Oasis 3 day shoot 30 people web site  print publications on site and  studio visit site »

Money One 3 day shoot 30 people web site  print publications on site and  studio visit site »

Property Council of Australia 2 day shoot 40 people print publication on site and  studio

Anvil Capital 1 day shoot 4 people web site  print publications on site visit site »

essentials for google

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

its all about the brand

In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.

young + metcalf

Anvil Capital

Rates to Go

Bigfootoz

Earth Partner

Local Village

Urban Wellness

wmv player

Sydney Stingers

Fortium Capital

Springboard

Valuefit

opt-in and monitor your campaigns

HTML e-mail is the use of a subset of HTML (often ill-defined) to provide formatting and semantic markup capabilities in e-mail that are not available with plain text.

Most graphical e-mail clients support HTML e-mail, and many default to it.[1] Many of these clients include both a GUI editor for composing HTML e-mails and a rendering engine for displaying received HTML e-mails.

HTML mail allows the sender to properly express quotations (as in inline replying), headings, bulleted lists, emphasized text, subscripts and superscripts, and other visual and typographic cues to improve the readability and aesthetics of the message, as well as semantic information encoded within the message, such as the original author and Message-ID of a quote. Long URLs can be linked to without being broken into multiple pieces, and text is wrapped to fit the width of the user agent’s viewport, instead of uniformly breaking each line at 78 characters (defined in RFC 5322, which was necessary on older text terminals). It allows in-line inclusion of tables, as well as diagrams or mathematical formulae as images, which are otherwise difficult to convey (typically using ASCII art).

more than pretty pictures

Graphic design is a collaborative process between a client and a designer — in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.)— to convey a specific message to a targeted audience. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

Property Council of Australia Artichoke has designed, printed and produced over 50 publications for  The Property Council of Australia. These range from brochures, print ads and  larger glossy magazines.  The key ingredient for the success is the ability to  design relevant  and cost effective solutions that  hit the target.